Updates on Social Media, SEO... and More
If your business is at all like ours, you experience a lot of ongoing conversation about your website, SEO, social media, email policy and practices - and how all these relate to the success of your enterprise.
We are cotinuously learning new things about all of these topics; it’s a fast moving landscape. We are always attuned to what's new, what's important, what matters to our business. And, from time to time we find interesting articles that provide unusually good insights. We are passing along a few so that you, too, can evaluate them for your business.
Employee Practices and Social Media
The National Labor Relations Board Says Employee Gripes on Facebook are Protected Speech
The National Labor Relations Board settled a widely followed case involving an employee who was fired after she complained about her boss on her Facebook account. Company policy prohibited employees from disparaging the company and its employees, or even discussing the company on the web. The NLRB got involved, and sued the company.
The Tough Realities of Search Engine Optimization (SEO)
Make Sure Your SEO is Wearing a White Hat
The New York Times piled some harmful media attention on a major retailer by questioning how they were able to consistently turn up first in line on Google's search results for a large number of seemingly unrelated keywords. The newspaper suggested "black hat" search engine optimization techniques were being used.
Navigating the Ethics of Search Engine Optimization
Google will penalize those who employ “black hat” SEO techniques. Learn about the SEO themselves, the low-profile companies who deal in a variety of link building schemes in an effort to “game” Google’s search ranking algorithms.
Email Practices That Matter
18 Common Work E-mail Mistakes
Most of us rely on e-mail as one of our primary communication tools. And given the number of messages we send and receive, we do it with remarkable success. But as with anything, the more e-mails we send, the more likely we are to screw one up. And simple e-mail mistakes can be disastrous.
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